Organic Search Engine Optimization
SEO That Pairs Technical Precision with Real Content Strategy
InfraDev manages every part of your SEO program—from focus keywords and bilingual content to technical fixes, analytics, and monthly reporting—so your site earns sustainable rankings and trust.
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What You Get with InfraDev SEO
We blend strategy, copywriting, development, and analytics to ensure search engines—and your customers—experience the same high-quality website.
Keyword & Content Control
Focus keyword planning (kept between 2–3% density), professional copywriting, AI-text refinement, and French localization keep every page aligned with your brand.
Technical Site Health
Broken link removal, redirection clean-up, image compression, metadata, and mobile-first improvements keep crawlers and users confident.
Performance Benchmarks
Critical error remediation plus ongoing Core Web Vitals work to keep load times around two seconds on desktop and mobile.
Transparent Reporting
Google Analytics setup, KPI dashboards, backlink tracking, and monthly summaries (with optional mid-month check-ins).
Learn more about search optimization: What is AEO? | What is GEO? | SEO vs AEO vs GEO Complete Strategy
SEO Services Included
Everything below is managed by InfraDev unless noted otherwise.
Organic Optimization
- Manage focus keywords with 2–3% density
- Dedicated content writer and editor
- Upgrade on-page copy to match focus topics
- Reduce AI-generated text for authenticity
- Adapt messaging for French-language audiences
Technical SEO & UX
- Fix broken links, remove low-quality backlinks
- Resolve critical site errors & simplify redirects
- Image optimization and compression
- Meta titles, descriptions, Open Graph tags
- Sitemap & robots.txt management
Performance & Mobile
- Site speed review with ~2 second target
- Mobile friendliness improvements
- Core Web Vitals & UX enhancements
- Hosting/caching recommendations
- Accessibility best practices
Content & Authority
- Two new blogs created every month
- Optional reputable backlinks ($70 USD/link)
- Editorial calendar & brief creation
- Internal linking and CTA optimization
- Focus keyword tracking per post
Analytics & Reporting
- Google Analytics & Search Console setup
- Open Graph protocol validation
- Monthly progress report (mid-month update if needed)
- Goal alignment and KPI dashboards
- Clear next-step recommendations
How Our SEO Engagement Works
Clear milestones keep your internal team aligned with every optimization task.
1. Audit & Roadmap
Full crawl, keyword mapping, and prioritization of technical fixes with projected impact.
2. Content & Technical Sprint
Writers and engineers execute copy updates, new blogs, link clean-up, and speed improvements.
3. Measurement & Reporting
Google Analytics dashboards, backlink tracking, and monthly summaries delivered to stakeholders.
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Claim OfferFrequently Asked Questions
Common questions about our SEO services
SEO is a long-term strategy. Typically, you'll start seeing improvements in 3-6 months, with significant results appearing after 6-12 months of consistent optimization. Technical fixes and site speed improvements may show results sooner, while keyword rankings and organic traffic growth take longer to develop.
Our SEO service includes keyword research and management, professional content writing (including French localization), technical SEO fixes, site speed optimization, mobile optimization, Google Analytics setup, monthly blog creation (2 posts per month), backlink building (optional at $70/link), and comprehensive monthly reporting with KPI dashboards.
We do both. We'll optimize your existing pages for focus keywords and improve on-page SEO elements. Additionally, we create two new blog posts every month as part of our content strategy to build authority and target long-tail keywords.
Keyword density refers to how often a focus keyword appears on a page relative to the total word count. We maintain a 2-3% keyword density to ensure your content is optimized for search engines without appearing spammy. This helps search engines understand what your page is about while maintaining natural, readable content.
We have dedicated content writers who can create and optimize content in both English and French. This is particularly valuable for Canadian markets or businesses serving bilingual audiences. We ensure proper localization, not just translation, to maintain SEO effectiveness in both languages.
We address broken links, remove low-quality backlinks, fix critical site errors, simplify redirect chains, optimize images, implement proper meta tags and Open Graph tags, manage sitemaps and robots.txt files, and improve Core Web Vitals for better site performance.
We track multiple KPIs including organic traffic growth, keyword rankings, backlink quality and quantity, site speed metrics (targeting ~2 seconds load time), Core Web Vitals scores, conversion rates, and goal completions. You'll receive monthly reports with clear metrics and recommendations.
Yes, we can provide case studies and examples of SEO improvements we've achieved for clients. Contact us to discuss your specific needs and see how we've helped similar businesses improve their organic visibility and rankings.
SEO focuses on earning organic (free) search rankings through content optimization, technical improvements, and authority building. Paid advertising (PPC) involves paying for immediate visibility in search results. SEO provides long-term, sustainable results, while PPC offers immediate but temporary visibility. Many businesses use both strategies together.
Yes, we provide comprehensive monthly reports that include keyword rankings, traffic analytics, backlink tracking, technical health metrics, and clear recommendations for next steps. We also offer optional mid-month check-ins if you need more frequent updates.
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